Cadillac is producing a limited number of 21 CT5-V Blackwing 20th Anniversary Editions, commemorating each year since the launch of the V-series in 2004. Each vehicle is meticulously hand-assembled by a team of six to eight craftspeople at the GM Artisan Innovation Center in Warren, Michigan. This process can take between 200 to 300 hours per car, and a special edition costs $36,000 on top of the car’s $94,890 base price.

The CT5-V Blackwing features a supercharged 6.2-liter V-8 engine delivering 668 horsepower and 655 pound-feet of torque, and buyers have the option of a 10-speed automatic or a six-speed manual transmission. Buyers have extensive personalization options, including over 20 exclusive exterior colors, three interior designs, two exterior carbon-fiber packages, three wheel choices, and four caliper colors. Advanced customization linking past V-series models or personal milestones is available at an added cost.

Each purchase involves a concierge team that works closely with clients to customize their vehicles according to specific tastes, including fabric and paint preferences. The typical buyers are around 53 years old with high incomes, and selection begins at the dealer level to identify genuine Cadillac enthusiasts and discourage resellers.

Every CT5-V Blackwing 20th Anniversary Edition sports a “1 of 21” sill plate, a unique shifter emblem, and a B-pillar plaque to denote its exclusivity. Cadillac provides a signed photo from the assembly team and occasionally includes surprise gifts with the car’s delivery. All 21 units have already been reserved, and there’s an interest in potentially expanding this handcrafted approach to more future models depending on the success of the business model.

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