Rolls-Royce will launch its first series-production electric car in late 2023 and has pledged to phase out internal combustion across its entire model range by 2030. The first product to emerge from this rapid-fire electrification strategy will be the all-new Spectre, which has been previewed ahead of the “imminent” start of what will be a highly publicized on-road development program.

Resembling the retiring Wraith coupé, the development prototype is adorned with one of the best-known quotes from company co-founder Sir Henry Royce: “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” This is most likely a nod to the Spectre’s bespoke mechanical make-up, which Rolls-Royce claims is “free of any group sharing strategy”.


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