The Aston Martin DBX price starts from $357,000 before on-road costs, putting it in direct contention with the Bentley Bentayga and Lamborghini Urus.
While there are plenty of opportunities for buyers to tick expensive options boxes and customize their DBX, Aston Martin has decided to offer both a high level of standard kit and to ensure that all versions will get the same basic dynamic package.
That means air springs, a trick 48V electric active anti-roll system, and torque biasing rear differential comes as standard on all models. There is also only one powertrain from launch, the familiar Mercedes-AMG 4.0-litre twin-turbo. So there’s no need to stress about the mechanical package.
Standard equipment is also plentiful. Highlights include a standard panoramic glass roof and 800-watt premium audio system, twin display screens, all-LED exterior lighting, headlights with automatic high-beam, and 21-inch wheels.
Extra-cost upgrades are mostly associated with trim and finish, including plusher leathers for the seats, contrast stitching for trim (or embroidered seat logos), various types of wooden and carbon veneer, and an external carbon fiber trim pack.